{"id":22448,"date":"2022-09-22T15:00:46","date_gmt":"2022-09-22T13:00:46","guid":{"rendered":"https:\/\/comhel-kertushaj.savviihq.com\/?p=22448"},"modified":"2022-09-22T15:46:40","modified_gmt":"2022-09-22T13:46:40","slug":"de-favoriete-e-mailmarketingtools-die-we-zelf-ook-gebruiken","status":"publish","type":"post","link":"https:\/\/hellodialog.com\/nl\/de-favoriete-e-mailmarketingtools-die-we-zelf-ook-gebruiken\/","title":{"rendered":"De favoriete e-mailmarketingtools die we zelf ook gebruiken"},"content":{"rendered":"\n<p>De kans is groot dat je lezers elke dag tonnen e-mails ontvangen. Dus hoe kun je je e-mailmarketing verbeteren en&nbsp;onderscheiden van de massa? Als je op zoek bent naar extra tips en trucs, bekijk dan deze gebruiks- \u00e9n budgetvriendelijke tools die wij zelf ook gebruiken. Laten we beginnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-mailmarketing tool 1: Google Analytics<\/h2>\n\n\n\n<p>Om de resultaten van je inspanningen te meten, helpt de e-mail editor je met open- en click through rates. Maar omdat e-mailmarketing slechts \u00e9\u00e9n onderdeel van je marketingmix is, heb je meer context nodig.&nbsp;<\/p>\n\n\n\n<p>Door je e-mailcampagne te integreren met je resultaten in <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> krijg je een beter inzicht in het klanttraject. Jouw doelgroep goed kennen is de eerste stap om je e-mailmarketing naar een hoger niveau te tillen. Het is gemakkelijker dan je denkt en de inzichten zijn de sleutel tot succes. Onze collega Jim laat stap voor stap zien hoe je <a href=\"https:\/\/hellodialog.com\/optimaliseer-je-e-mailmarketing-met-ga4\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics 4 voor e-mailmarketing<\/a> gebruikt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-mailmarketing tool 2: Zurb onderwerpregel checker<\/h2>\n\n\n\n<p>De eerste indruk is cruciaal &#8211; je ontvangers zien je onderwerpregel als eerste en beslissen binnen enkele seconden of ze je mail lezen \u00f3f negeren. Natuurlijk geeft Hellodialog aan of je onderwerpregels voldoen aan basiscriteria, zoals de lengte van je onderwerpregel. Door een testmail te sturen, zie je hoe je mail overkomt in de inbox. Maar met <a href=\"https:\/\/zurb.com\/playground\/testsubject\" target=\"_blank\" rel=\"noreferrer noopener\">Zurb<\/a> kun je ook onderwerpregels, pre-headers en afzendernamen checken op alle populaire apparaten. Zo kun je altijd checken of bepaalde onderwerpregels niet worden ingekort op bijvoorbeeld een iPhone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/hellodialog.com\/wp-content\/uploads\/2022\/09\/hellodialog-zurb-1024x593.png\" alt=\"\" class=\"wp-image-22451\" srcset=\"https:\/\/hellodialog.com\/wp-content\/uploads\/2022\/09\/hellodialog-zurb-1024x593.png 1024w, https:\/\/hellodialog.com\/wp-content\/uploads\/2022\/09\/hellodialog-zurb-300x174.png 300w, https:\/\/hellodialog.com\/wp-content\/uploads\/2022\/09\/hellodialog-zurb-768x445.png 768w, https:\/\/hellodialog.com\/wp-content\/uploads\/2022\/09\/hellodialog-zurb.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Zurb<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">E-mailmarketing tool 3: Canva<\/h2>\n\n\n\n<p>Waarschijnlijk heb je al een mooi e-mailtemplate. Maar soms wil je het net even anders. Met <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a> &#8211; een browserbased designtool &#8211; kun je jouw template wat opleuken. De mogelijkheden zijn eindeloos; je kunt uw afbeeldingen bewerken, nieuwe visuals maken voor je nieuwsbrief of zelfs een animatie of video maken.&nbsp;<\/p>\n\n\n\n<p>Pro tip: ook gifs worden ondersteund in de Hellodialog editor. Hoe tof is dat?!<\/p>\n\n\n\n<p>Dit komt van pas wanneer je een afbeelding wil comprimeren, een transparante achtergrond maken, een tekst aan een afbeelding toevoegen, etc. Kortom, je kunt het zo gek of kek maken als je zelf wilt.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-mailmarketing tool 4: Pexels<\/h2>\n\n\n\n<p>Picture this (pun intended): je hebt wat foto&#8217;s nodig om je nieuwsbrief snel visueel aantrekkelijk te maken. Natuurlijk kun je overal op het wereldwijde web foto\u2019s vinden, maar je moet altijd rekening houden met auteursrecht. En watermerken op foto\u2019s zijn een absolute no-go.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pexels.com\/\">Pexels<\/a> biedt rechtenvrije foto&#8217;s en video&#8217;s die je z\u00f3nder registratie kunt downloaden. Vergeet natuurlijk niet wat te doneren of een bedankje te sturen als je de foto&#8217;s mooi vindt. Zo kun je zelf bepalen welk budget je aan visuals wilt besteden \u00e9n kunnen de fotografen ook nieuwe beelden blijven maken. Win-win!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-mailmarketing tool 5: Countdown Mail<\/h2>\n\n\n\n<p>Je evenementen, sale of iets anders goed ophypen? Niets zo tof als een countdown! Met <a href=\"https:\/\/countdownmail.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Countdown Mail<\/a> maak je gratis je eigen countdown timer. En een lekker sausje van je eigen huisstijl eroverheen gieten? Geen probleem! Je kunt je countdown ook personaliseren. Voeg je countdown toe aan je nieuwsbrief in drie eenvoudige stappen (technisch gezien ctrl+c en ctrl+v):&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"362\" src=\"https:\/\/hellodialog.com\/wp-content\/uploads\/2022\/09\/hellodialog-countdown-1024x362.png\" alt=\"\" class=\"wp-image-22453\" srcset=\"https:\/\/hellodialog.com\/wp-content\/uploads\/2022\/09\/hellodialog-countdown-1024x362.png 1024w, https:\/\/hellodialog.com\/wp-content\/uploads\/2022\/09\/hellodialog-countdown-300x106.png 300w, https:\/\/hellodialog.com\/wp-content\/uploads\/2022\/09\/hellodialog-countdown-768x272.png 768w, https:\/\/hellodialog.com\/wp-content\/uploads\/2022\/09\/hellodialog-countdown-1536x543.png 1536w, https:\/\/hellodialog.com\/wp-content\/uploads\/2022\/09\/hellodialog-countdown.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Countdown<\/figcaption><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li>Kopieer de code van countdown mail<\/li><li>Voeg een tekstvak toe aan je nieuwsbrief<\/li><li>Plak de code in de broncode<\/li><\/ol>\n\n\n\n<p>Appeltje-eitje!<\/p>\n\n\n\n<p>Deze tools maken het leven van een e-mailmarketeer nog eenvoudiger en boosten je mailings net dat beetje extra. En <em>last but not least<\/em>: ze besparen je geld en tijd bij het maken van je nieuwsbrief.&nbsp;<\/p>\n\n\n\n<p>Heb je deze tools al geprobeerd? Of heb je vragen? Aarzel niet om contact op te nemen met Hellodialog en alles te vragen wat met e-mailmarketing te maken heeft. Ben je benieuwd hoe mooi onze Hellodialog e-maileditor is? Probeer dan onze gratis demo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De kans is groot dat je lezers elke dag tonnen e-mails ontvangen. Dus hoe kun je je e-mailmarketing verbeteren en&nbsp;onderscheiden van de massa? Als je op zoek bent naar extra tips en trucs, bekijk dan deze gebruiks- \u00e9n budgetvriendelijke tools die wij zelf ook gebruiken. Laten we beginnen. E-mailmarketing tool 1: Google Analytics Om de&#8230;<\/p>\n","protected":false},"author":36,"featured_media":22449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[300,306],"tags":[],"class_list":["post-22448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mailmarketing","category-hellodialog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De favoriete e-mailmarketingtools die we zelf ook gebruiken - Hellodialog<\/title>\n<meta name=\"description\" content=\"Hoe onderscheid je jouw e-mails in de jungle-inbox van jouw ontvangers? Deze e-mailmarketingtools helpen een handje. We gebruiken ze zelf ook! 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