{"id":20182,"date":"2020-01-04T14:38:17","date_gmt":"2020-01-04T13:38:17","guid":{"rendered":"https:\/\/comhel-kertushaj.savviihq.com\/?p=20182"},"modified":"2020-09-04T13:30:09","modified_gmt":"2020-09-04T11:30:09","slug":"effectieve-e-mailmarketing-strategie","status":"publish","type":"post","link":"https:\/\/hellodialog.com\/nl\/effectieve-e-mailmarketing-strategie\/","title":{"rendered":"Effectieve e-mailmarketing strategie: haal alles uit je database!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20182\" class=\"elementor elementor-20182\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cf46fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cf46fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56bc44c\" data-id=\"56bc44c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e385f7d elementor-widget elementor-widget-text-editor\" data-id=\"e385f7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hoe krijg je een actieve en betrokken database? Dat is een vraag waar veel online marketeers zich mee bezighouden. En dat is niet voor niets: door je database goed te structureren krijg je veel betere resultaten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f6889c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f6889c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3b0881\" data-id=\"a3b0881\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5089f97 elementor-widget elementor-widget-text-editor\" data-id=\"5089f97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Op basis van jarenlange ervaring op het gebied van e-mailmarketing en onze ervaringen in de branche, hebben wij speciaal voor jullie onze best practices op papier gezet. Profiteer van deze waardevolle, exclusieve informatie en til jouw e-mailmarketing strategie naar een hoger niveau!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22228da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22228da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aef63ab\" data-id=\"aef63ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fb7f16 elementor-widget elementor-widget-text-editor\" data-id=\"3fb7f16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Je kunt je database grofweg onderverdelen in drie segmenten:<\/p><ul><li>Actief segment<\/li><li>Inactief segment (ook wel slapers genoemd)<\/li><li>Zombies<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71efecd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71efecd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-622af3d\" data-id=\"622af3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80f3c12 elementor-widget elementor-widget-text-editor\" data-id=\"80f3c12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hieronder omschrijven we per segment welke contacten daarin vallen. Ook adviseren we je hoe je de betrokkenheid van de contacten in elk segment kunt verhogen. Lees snel verder!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-885a538 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"885a538\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56cf1d9\" data-id=\"56cf1d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64b5997 elementor-widget elementor-widget-heading\" data-id=\"64b5997\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Actief segment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8177148 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8177148\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f7289e\" data-id=\"2f7289e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18e0396 elementor-widget elementor-widget-text-editor\" data-id=\"18e0396\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In de ideale wereld vallen al je contacten in dit segment. \u2018Actieve contacten\u2019 zijn degenen die in de afgelopen zes maanden een nieuwsbrief hebben geopend \u00f3f zich onlangs hebben ingeschreven op je nieuwsbrief. Oftewel, je belangrijkste segment. Wees dus erg zuinig op deze abonnees!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26cf55e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26cf55e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6399799\" data-id=\"6399799\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5d7a12 elementor-widget elementor-widget-text-editor\" data-id=\"d5d7a12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Aanpak<\/em><\/p><p>De contacten uit dit segment hebben interesse in je nieuwsbrief. Naar dit segment stuur je dan ook jouw reguliere nieuwsbrieven. Zorg voor relevante content en personaliseer je nieuwsbrieven waar het kan, zodat jouw actieve contacten geen slapers of zombies worden!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7deb4dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7deb4dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49eab37\" data-id=\"49eab37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d7cc8f elementor-widget elementor-widget-heading\" data-id=\"4d7cc8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inactief segment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d6a289 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d6a289\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea0720e\" data-id=\"ea0720e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cbc7ef elementor-widget elementor-widget-text-editor\" data-id=\"8cbc7ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Het inactieve segment bevat de contacten die eerst wel actief waren, maar in de afgelopen zes maanden geen nieuwsbrief meer van je hebben geopend. De contacten in dit segment hebben dus veel potentie! In het verleden hebben zij namelijk wel al eens een nieuwsbrief van je geopend, maar nu dus al een tijdje niet meer. Daarom noemen we deze groep ook wel \u2018de slapers\u2019. Wij adviseren om in dit segment iedereen mee te nemen die langer dan zes maanden, maar korter dan anderhalf jaar, een nieuwsbrief van je heeft geopend. Ook vang je in dit segment de contacten op die er in een niet al te lange periode bij zijn gekomen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aad644 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aad644\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27e9ccb\" data-id=\"27e9ccb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9974af8 elementor-widget elementor-widget-text-editor\" data-id=\"9974af8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Aanpak<\/em><\/p><p><span style=\"font-size: 1rem;\">Stel een automation in op basis van het veld \u2018last open\u2019 met als timing \u2018na 180 dagen\u2019. Steek de mailing als volgt in: \u201cHi [Voornaam], we hebben je al een tijdje niet meer gezien. Gebruik kortingscode X en shop nu extra voordelig!\u201d. Probeer de slapers over te halen met een grote aanbieding. Want zodra de inactieve contacten de e-mail openen, vallen ze weer bij in het actieve segment. Stuur de slapers ook zo\u2019n vier keer per jaar een reguliere nieuwsbrief, bijvoorbeeld tijdens de feestdagen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8bb7ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8bb7ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-010a81c\" data-id=\"010a81c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4e7b2b elementor-widget elementor-widget-heading\" data-id=\"b4e7b2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zombies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bf41a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bf41a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a19a65f\" data-id=\"a19a65f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bf7d42 elementor-widget elementor-widget-text-editor\" data-id=\"8bf7d42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Met de \u2018zombies\u2019 doelen wij op alle contacten die langer dan anderhalf jaar geen nieuwsbrief meer van je hebben geopend. Deze groep vertoont helemaal geen activiteit. Jammer genoeg kan dit segment een groot deel van je database betreffen. Recent onderzoek toont aan dat gemiddeld 40% van alle abonnees onder het segment \u2018zombies\u2019 valt. Is dit bij jou ook het geval, dan hoef je hier dus niet van te schrikken. Iedere vorm van marketing kent wel een \u2018waste\u2019, alleen is het bij e-mailmarketing meetbaar. Hierdoor kun je er wel iets tegen doen en kun je meten of je inspanningen ook daadwerkelijk effectief zijn!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65a0801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65a0801\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5111aa\" data-id=\"e5111aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb91409 elementor-widget elementor-widget-text-editor\" data-id=\"cb91409\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Aanpak<\/em><\/p><p class=\"MsoNormal\"><span lang=\"NL\" style=\"mso-ansi-language: NL;\">Wij adviseren om ook hier weer een automation in te stellen op basis van het veld \u2018last open\u2019, maar nu met als timing \u2018na 545 dagen\u2019. In deze e-mail vraag je de contacten of zij nog ingeschreven willen staan op je nieuwsbrief. Hierin verwijs je naar je \u2018profiel wijzigen-pagina\u2019. Zombies zorgen voor vertroebeling van je database. Dit is dan ook de laatste e-mail die je naar ze stuurt. Hierna laat je ze met rust.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc5e861 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc5e861\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8653d0\" data-id=\"e8653d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce4f8bd elementor-widget elementor-widget-text-editor\" data-id=\"ce4f8bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"NL\">E-mailmarketing valt of staat met een goede strategie. Zorg dat je de resultaten van je campagnes blijft doormeten en pas daar je e-mailmarketing strategie op aan. Heb je hulp nodig bij het instellen van de segmenten? Neem\u00a0<\/span><a href=\"https:\/\/hellodialog.com\/contact\/\"><span lang=\"NL\">contact<\/span><\/a><span lang=\"NL\">\u00a0op met onze experts!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hoe krijg je een actieve en betrokken database? Dat is een vraag waar veel online marketeers zich mee bezighouden. En dat is niet voor niets: door je database goed te structureren krijg je veel betere resultaten. Op basis van jarenlange ervaring op het gebied van e-mailmarketing en onze ervaringen in de branche, hebben wij speciaal&#8230;<\/p>\n","protected":false},"author":15,"featured_media":20202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[300,305],"tags":[],"class_list":["post-20182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mailmarketing","category-strategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Effectieve E-mailmarketing Strategie Tips | Hellodialog<\/title>\n<meta name=\"description\" content=\"Met een effectieve e-mailmarketing strategie haal je het optimale uit je database. Lees in deze blog hoe je van inactieve abonnees, actieve abonnees maakt!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hellodialog.com\/nl\/effectieve-e-mailmarketing-strategie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effectieve E-mailmarketing Strategie Tips | Hellodialog\" \/>\n<meta property=\"og:description\" content=\"Met een effectieve e-mailmarketing strategie haal je het optimale uit je database. 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