{"id":12482,"date":"2015-06-16T10:20:52","date_gmt":"2015-06-16T08:20:52","guid":{"rendered":"https:\/\/comhel-kertushaj.savviihq.com\/hoe-feitelijke-keuzes-de-e-maillezer-triggeren-tot-actie-3-voorbeelden-copy\/"},"modified":"2020-09-18T15:37:10","modified_gmt":"2020-09-18T13:37:10","slug":"hellodialog-spreekt-op-email-summit-in-brussel","status":"publish","type":"post","link":"https:\/\/hellodialog.com\/nl\/hellodialog-spreekt-op-email-summit-in-brussel\/","title":{"rendered":"Hellodialog spreekt op Email Summit in Brussel"},"content":{"rendered":"<p>Op vrijdag 12 juni was het zover, op uitnodiging van <a href=\"https:\/\/www.digimedia.be\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digimedia <\/a>waren wij te gast op de <a href=\"https:\/\/www.digimedia.be\/EMS\/index\">Email Summit<\/a> in Brussel. Aan ons de eer om op dit evenement te spreken over \u00e9\u00e9n van de grootste ontwikkelingen die invloed heeft op e-mailmarketing, namelijk het hoge aantal mobiele e-mailgebruikers.<\/p>\n<h2>Kennis delen op de Email Summit<\/h2>\n<p>Het was de eerste keer dat deze Belgische Email Summit werd georganiseerd, wat voor ons een mooie kans was om onze kennis en ervaring te delen met het Belgische publiek.<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-21104 size-full\" src=\"https:\/\/hellodialog.com\/wp-content\/uploads\/2015\/06\/email_summit_websiteb-1024x731-min.png\" alt=\"email summit brussel\" width=\"1024\" height=\"731\" srcset=\"https:\/\/hellodialog.com\/wp-content\/uploads\/2015\/06\/email_summit_websiteb-1024x731-min.png 1024w, https:\/\/hellodialog.com\/wp-content\/uploads\/2015\/06\/email_summit_websiteb-1024x731-min-300x214.png 300w, https:\/\/hellodialog.com\/wp-content\/uploads\/2015\/06\/email_summit_websiteb-1024x731-min-768x548.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>De Email Summit vond plaats op de 26e en 27e etage van <a href=\"http:\/\/www.thehotel-brussels.be\/default-nl.html\" target=\"_blank\" rel=\"noopener noreferrer\">The Hotel<\/a> in Brussel. Er waren drie zalen beschikbaar en wij mochten in de grote zaal\u00a0spreken, zaal 1, waar ruim 120 mensen in pasten. Iets waar wij heel enthousiast over zijn, om een grote groep mensen de mogelijkheden te laten zien van e-mailmarketing.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/06\/img_0468b.jpg\" alt=\"Email Summit foto 1\" width=\"3264\" height=\"2448\" \/>Aangezien we in tweetalig Brussel waren, was de presentatie in het Engels. Hierbij vertelde ik over de verschillende aandachtspunten op het gebied van e-mailmarketing in relatie tot mobiel e-mailgebruik.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/06\/img_0472.jpg\" alt=\"Email Summit foto 2\" width=\"1532\" height=\"2052\" \/>Aangezien momenteel 53% van de e-mails wordt geopend vanaf een mobiel apparaat, is het belangrijk om hier rekening mee te houden wanneer je je nieuwsbrief opmaakt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/06\/img_0475.jpg\" alt=\"Email Summit foto 3\" width=\"1024\" height=\"768\" \/><\/p>\n<p>Zoals ik al eerder vertelde in een artikel op Marketingfacts over\u00a0<a href=\"http:\/\/www.marketingfacts.nl\/berichten\/wat-e-mailmarketing-kan-leren-van-social-media-4-tips-voor-likeable-e-mailm\" target=\"_blank\" rel=\"noopener noreferrer\">wat e-mailmarketing kan leren van social media<\/a>, zien wij e-mailmarketing als een kanaal vol kansen om interactie op te wekken met je publiek. E-mailmarketing is \u00e9\u00e9n van de meest effectieve online marketingkanalen en biedt veel ruimte om de succeselementen van social media te integreren in e-mailmarketing, oftewel\u00a0<em>&#8216;likeable e-mailmarketing&#8217;<\/em>. Tijdens de presentatie besprak ik tevens verschillende elementen die hiermee een toevoeging kunnen bieden aan je e-mailmarketing, zoals onze nieuwe <a href=\"\/nl\/ontdek-wat-klanten-van-je-nieuwsbrief-vinden-met-de-nieuwe-feedbackfunctie\/\" target=\"_blank\" rel=\"noopener noreferrer\">feedback<\/a>\u00a0functionaliteit waarbij je gebruikers onderaan de nieuwsbrief met een zogenaamde thumb&#8217;s up\/thumb&#8217;s down vraagt wat ze van je nieuwsbrief vinden.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/06\/img_0476.jpg\" alt=\"Email Summit foto 4\" width=\"1024\" height=\"576\" \/><\/p>\n<p>De presentatie leverde enthousiaste reacties op! Wat natuurlijk erg leuk is voor ons om te horen. Al met al vonden we het een interessante dag waarin we onze kennis en ervaring mochten delen over datgene waar wij in geloven: het succes van e-mailmarketing!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/06\/img_0473.jpg\" alt=\"Email Summit foto 6\" width=\"1024\" height=\"768\" \/><\/p>\n<h2>Spreker gezocht?<\/h2>\n<p>Organiseer jij een evenement waarbij je een spreker zoekt op het gebied van e-mailmarketing? Laat het ons weten via de <a href=\"mailto:charlotte@hellodialog.com\">e-mail<\/a> of <a href=\"\/nl\/contact\" target=\"_blank\" rel=\"noopener noreferrer\">telefoon<\/a>. We horen graag van je!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op vrijdag 12 juni was het zover, op uitnodiging van Digimedia waren wij te gast op de Email Summit in Brussel. Aan ons de eer om op dit evenement te spreken over \u00e9\u00e9n van de grootste ontwikkelingen die invloed heeft op e-mailmarketing, namelijk het hoge aantal mobiele e-mailgebruikers. Kennis delen op de Email Summit Het&#8230;<\/p>\n","protected":false},"author":3,"featured_media":12491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[306],"tags":[],"class_list":["post-12482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hellodialog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hellodialog spreekt op Email Summit in Brussel - Hellodialog<\/title>\n<meta name=\"description\" content=\"Hellodialog was aanwezig tijdens de Email Summit. Hier hebben wij gesproken over \u00e9\u00e9n van de grootste ontwikkelingen in E-mailmarketing. Benieuwd? 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